Showing posts with label Qualitative. Show all posts
Showing posts with label Qualitative. Show all posts

Monday, April 2, 2012

Why Weldon Rockfish Capital of the World is a Fantastic Idea

Sitting near my apt window, working at my computer, I have a birds-eye view of who and when visitors stop to photograph the largest Striped Bass Sculpture in the U.S. See video below:


Weldon's idea as "The Rockfish Capital of the World" fits perfectly into the “top five destination states in terms of days of fishing by nonresidents” which are North Carolina, Minnesota, Florida, Wisconsin and New York.


Second, “Fishing is one of the most popular forms of outdoor recreation in the United States (Cordell et al.1999). Estimates of the rate of participation and number of persons 16 years and older participating range from 17% or 35.2 million to 29% or 57.9 million (USDOI and USDOC 1997; Cordell et al.1999).”


“Reasons for the popularity of fishing other outdoor activities include its relatively low cost and lack of physical demands. Nationally, there were 29.6 million paid fishing license holders in 1999, up slightly from 1997 (29.3 million) (ASA 2001).”
“Tourism is the third largest retail industry (behind automotive and food) in the United States, generating an estimated $502 billion in expenditures in 1997. Tourism is either the first, second, or third largest employer in 32 states.”


Finally, sports fishing can help to reduce poverty in Weldon, that’s if the community gets hooked on Weldon’s future in community development plans and interact with local leaders and get involved in volunteering and attending Town Hall, Community Watch and STEP Committee Meetings.
The term "if" is a small word but carries a huge weight that pertains to taking responsibility, accountability and other necessary conditions that will challenge most of us living in the Weldon community.


This resident/participating ethnography researcher/writer believes that a community that prays together, works together and shares their voices together will indeed progress together and reap benefits. Now is the time to let OUR voices to be heard beginning this spring and commit to attend more Weldon meeting and events that will lead to quality of life and prosperity.


The word "We" is another powerful word that carries a huge weight and outweighs words like "them, they" that create social negative attitudes, detached behavior, division and separatism. We are in the same pot of soup together. So we need to BELIEVE that WE can do this together!

Wednesday, February 22, 2012

Rocky Visitors Get Hooked on Weldon NC Rockfish Capital of the World

Social design is a process that provides opportunities for improving quality of life and livelihood. Indeed Weldon, NC, Rockfish Capital of the World has visitors flocking to photograph Rocky, a star attraction because Rocky is one of the largest Striped Bass sculptures in America. The video below shows only a few of the many visitors attracted to Weldon produced by Michael Smith (Independent Digital Qualitative Ethnographer).


We welcome comments, questions or feedback below.

Sunday, October 2, 2011

Breaking the world reading record

by Michael
National acclaimed non-profit NCFL Literacy Now campaign seeks to break a world reading record by reading to a child on October 6, 2011 along with the Pearson Foundation Initiative who provide a free e-book “Llama Llama Red Pajama” as a part of the campaign. Go to this link:  http://www.wegivebooks.org/pf/rftr/ for a free (PDF)download of the e-book.


Small rural towns with big ideas have an opportunity to connect with larger a literacy organization to help promote literacy awareness and free e-book downloads to promote their own programs.


Weldon NC Librarian LaTarsha Thomas-Debro says, “according to researched statistics, boys read less than girls” and “boys need to reach their potential in reading achievement scores.” Just this past week she launched “Boys Really Read” monthly program that aims to recruit men to help boys develop the habit of reading more.


Think about the opportunities, advantages and benefits that could transpire by connecting, participating and collaborating with a national non-profit education organization that has mobilized “adults and children to close the early education achievement gap by setting a reading world record” and “allows Americans to demand that all children receive the quality early education they deserve.”

This is an opportunity for all parents and adults to read to a child on October 6, 2011.
I’m interested and want to know how many parents or adults, particularly mothers who will take part in this campaign.


If you plan to participate by reading to a child, please show me by “Like” this post.
Stay tuned for results ... if you have any questions post them.
Contact Information for NCFL http://www.readfortherecord.org/

Saturday, October 1, 2011

Joined rural prayer protest


A librarian joined hands with Weldon NC mayor, residents, church leaders, prayer warriors and educators who hit the streets walking to revisit and pray about/for a neighborhood where rising rates of gun violence within the past 90 days have resulted in numerous deaths.
Photo rrspin


Unlike "Bridge over Troubled City"shared by colleague (Rachel Signor) people were "arrested" after the crowds "bottle-necked" traffic to a standstill. A small group of people prayerfully, quietly and peacefully expressed their emotions without chaos and outrageous drama like the Civil Rights Leader Martin Luther King did, who had a dream for change.
Photo Rachel Signor


A small rural town with a population of approximately 1700 have a dream to take back their community from the devastating affect of poverty and young misguided individuals who respond to extreme poverty and other social problems by resorting to violent behavior.


Whether we are talking about Brooklyn NY or rural Weldon NC. Poverty and social injustices will become worse before they get better, unless there is a change.


You be the judge, which approach will lead to change?

Friday, August 19, 2011

What Zero Moment of Truth means for ethnographers

The Ethnographers’ zero moment of truth happens as soon as, the “emic” perspective occurs. Meaning seeing from the local community members, a significant group member or a leaders’ viewpoint of their culture, by not imposing her/his own (ethnographer) concepts or worldview into the ethnographic research report.


However, I must admit that the title, and term emic are not original ideas but that’s irrelevant because after researching hundreds of websites to find credible ethnographic definitions, methods and frameworks on websites promoting ethnography and anthropology.


Most traditional definitions, methods and frameworks have quickly evolved and adopted by all types of businesses using ethnographic research methods as a way to have a free-for-all-instant-gratification party
.
For example, Esomar World Research posed the following question:
WHAT IS AFFECTING OUR DAILY WORK?
“More than ever, qualitative research is in the process of rapid change. Technology is playing a greater role at all stages of the research process and, at the same time, so is the “high touch” method of ethnography. Among the trends influencing these changes are: the proliferation of online methodologies and social media, the growth of hybrid methodology, a shift from the “respondent” to “participant” model, the impact of physiological measurement, and the continued push to faster/cheaper research.”

I wholeheartedly agree with Esomar, that this “faster/cheaper” research and major trends must be reviewed with a “critical eye to assess their value to research, pros/cons and appropriate uses.


Faster and cheaper than what?


Questioning 12 to 24 people sitting at a table for hours called focus groups, whose answers were suppose to represent thousands of consumers’ decision in buying a product or service? Or, how about using cell phones as a method for mobile ethnographic research to question consumers in their homes as they used a product or service in their homes.


Then there’s the smartphone, the which has been promoted as smarter than researchers because it can observe, record, and question consumers about: Why they looked at two products while actually in the store, made a choice, kept one and put the other back on the shelf.



There is one thing that all these scenarios have in common. And it does not take an Einstein to figure out what’s hidden and not talked about online. Except for a few qualitative researchers, labeled as radicals, traditionalist and revolutionist from the 1960’s.


Who are more than willing to stick our necks out for a worthy cause, which is to allow people to be exactly who they are in their own environment without imposing any of your own values on groups of people and communities that we seek to understand, accept and interpret their beliefs, values, choices and behavior.


Money is the common thread. Show focus groups money and consumers the money. And even common sense says, they will think and act on showing them the money. What are they thinking? "Sure I’ll tell you whatever you want to hear, if we play the price is right."


Entice a dumb hungry animal like a jackass and even it would nibble on a dollar bill. 
Money is highly valued commodity, especially during a recession.


Yes, for anyone who does not know, focus groups and most consumers are offered and paid lots of money for a few hours work to provide information for market research.
Examples
“Each week, FG Global emails you information about upcoming focus groups, market research studies, and taste tests that typically last one to two hours and pay from $50 to over $150!”

Fanning-Money

Paid Surveys, Paid Focus Groups, Free List of Surveys”

Research Firms that are willing to pay you for your valued opinions. And I'm not just talking about some cheesy online survey that does nothing but waste your time and say that they'll enter you into some bogus $10,000 sweepstakes! I'm talking about Legitimate Market Research Companies that will pay you on average $50 - $200 for about 30 minutes to 2 hours of your time JUST for giving your opinions. Why you ask?... because your input helps their clients save money --And lots of it.”
Rural Ethnography would like to hear from you. What do you think?